Apple has launched its $3,500 (starting price) Pro Vision Virtual Reality (VR) headset in the US with Apple’s CEO, Tim Cook, appearing at its Fifth Avenue New York store to mark the significance of the occasion. 

The Pro Vision VR Headset allows users to blend digital content with their physical space and users can navigate just by using their eyes, hands, and voice. The headset can, for example, be used to arrange and use apps, browse the web (in Safari), chat in Messages, play games, watch films and shows, and more. 

Apple says the headset has been made for personal and enterprise usage and it joins the Apple Watch and AirPods in the company’s growing wearables category.